These words used to mean something. Not anymore.

Why???

Because they’re everywhere. On everything. All the time.

When every brand says the same thing, who should people trust?

Hear me out...

The words are not the problem. They’re great. I use them too.

The problem is how they’re used. Vague, unverified, and conveniently misleading.

You care about the planet. Your brand does too. So why lean on the same claims as everyone else? Why blur the truth?

Afraid you won’t sound green enough if you don’t?

So, when your competitor calls something biodegradable, you do too. Except theirs won’t break down at home in a week, but yours will. See the problem?

That difference matters. A lot.

Because when you blur the details, people fill in the blanks, often not in your favor.

I don’t blame you (entirely). That’s the paradox of green marketing.

It keeps repackaging the same feel-good claims, meant to build trust, yet the more brands use them, the less people believe them.

Try this instead:

👉 Say what’s actually happening and back it up.

People don’t want another half-truth green claim. They want the full truth. So they can trust you and know they’re making the right choice.